Writing

Field notes on growth & AI search

Essays built on original data — what actually moves growth, and how to stay visible as AI rewrites search.

Generative Engine OptimizationJune 202611 min read

Most “GEO” advice is wrong. I ran 87 experiments to prove it.

Twelve weeks, 135,700 AI citations, one real website. What actually makes ChatGPT, Perplexity, and Google's AI cite you — and why most of what the new “GEO experts” are selling didn't survive contact with the data.

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Generative Engine OptimizationJune 20268 min + checklist

How to show up in AI search: an operator's playbook

The nine moves that actually earn citations from ChatGPT, Perplexity, and Google's AI — with an interactive readiness checklist that scores your page as you tick them off.

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More field notes on growth & AI search are in the works.